Build AWARENESS and spark ACTION through education.
When educating the public about important issues is the task, and sparking action is the goal, BOT is the partner you want.
The Role of Education in Public Communication.
Much of your work focuses directly on advancing better thinking and decision-making. You are tasked with producing reports and studies for a wide variety of audiences. Or you are focused on advancing a particular agenda and need to inform and persuade. In either case, you must ensure that you are asking the right questions, being honest in your analysis, and being as effective as you can in communicating your positions.
THE ROLE OF BOT
Expert Information Needs Skillful Explanation
Whether you are generating public support for legislation, rolling out a new policy process or trying to educate the public on an issue, you will likely follow a process similar to the one below. Once you have determined your objective and gathered the expert information required, you will then need to need to present it in a way that both motivates action and increases understanding. BOT has the ability to do just that.
STEP 1 – PLANNING
Educating is NOT Marketing, (Mostly).
BOT is first and foremost an Instructional Design technology company, meaning our primary mandate is to help clients teach and train their audiences. To do that effectively requires specialized skills and methodologies derived from the fields of Adult Learning and Motivation, Cognitive Psychology, and Behavioral Economics, among others. And while there is an element of persuasion involved in any education effort, thinking that you can rely on your marketing or communications staff to craft your learning efforts is a mistake. BOT will work with you to ensure that all of the following are done before crafting your content:
FORM A STRUCTURE
BUILD A WORKFLOW
PICK YOUR LEARNING TOOLS
STEP 2 – CREATE
Your Knowledge + BOT = Magic
Once we’ve worked together to decide the foundation for your education and awareness effort, it’s time to put the real BOT Magic into action through the creation of the actual content the end audience will experience. Any or all of the following may play a part in the work BOT does for you: